Erika: "By the way, hasn't Kirishima lost more hair? I've got no use for a baldy, even if he is a CEO!"
Yuriko: "Oh, please! So what if they're bald or fat? Do you know what a CEO's wife lives like? You just accept them as they are, and have them buy you lots of sparkles."
— Yuriko reveals her greedy personality[src]

Yuriko Asai (浅井 百合子 (あさい ゆりこ) Asai Yuriko) was a student at Eitoku University and graduate of Eitoku High School. She was the leader of the Lilies, a clique she formed with her best friends, Minako Yamano and Erika Ayuhara. Yuriko disliked Tsukushi Makino and bullied her throughout high school, though she was occasionally forced to be civil with her.


High school

Yuriko attended high school at Eitoku Academy, where she was in the same homeroom as her best friends, Minako Yamano and Erika Ayuhara. Tsukushi Makino was also in her class though they never spoke to her.[3]

Bullying Tsukushi


Yuriko shows a video of Tsukushi to Tsukasa

"Understand now? No matter how you act, you've got no chance with the F4. They're in a different league from you! Now why don't you just get out of this school?!"
—Yuriko and her friends bullying Tsukushi[src]

She and her friends became jealous of Tsukushi for interacting with the F4. They secretly wrote a nasty rumor on their classroom's blackboard. Tsukushi later saw the girls wiping away the words. They invited her to a party. There they humiliated her by repeating what they wrote to a guy who had approached Tsukushi. Yuriko mentioned Tsukushi's crush on Rui Hanazawa, saying "He'd never waste his time on a weed like you!," before throwing a drink at her.[3] A few minutes later, Yuriko was flirting with a guy when Tsukushi interrupted. She embarrassed Yuriko and then poured a drink on her. Before Tsukushi left, Yuriko declared "This isn't over, you know." After seeing her with Rui the next day, they got their revenge by revealing Rui's first love, Shizuka Todo, to her. Tsukasa Domyoji arrived while they were berating her and forced them to leave Tsukushi alone.[4]

A couple days later, Tsukushi's friend Kazuya Aoike received a red card. Yuriko and her friends happened to find them hiding. She said "You'll get what you deserve" and then announced their location to the other bullies.[5] That summer, the girls went on Tsukasa's yacht to vacation in Atami. Upon arriving, they were instantly annoyed to see Tsukushi at the beach. Yuriko tried to convince Shizuka not to invite Tsukushi to the yacht party. The lights were turned off for a game and the guests were told to kiss someone they liked.[6] When the lights turned on, Yuriko was horrified to see she had kissed Kazuya not Tsukasa. The next morning, she was irritated when she heard that Tsukushi had kissed Tsukasa.[7] That night, Yuriko was in a bed with someone when Tsukasa announced his cuttlefish party. She tried to explain it away, though Tsukasa ignored her since he did not care.[8]

At the start of the fall term, she and her friends bragged about their trip with the F4 and outright lied about what happened. The girls later overheard Tsukasa saying Tsukushi liked him. Yuriko decided to show Tsukasa the footage she had taped in Atami of Tsukushi and Rui. Angry, Tsukasa destroyed the camera.[9] Yuriko then lied to Tsukasa, claiming that Tsukushi had told her "If I can't have Rui, then I'll have to take Tsukasa." She put her hand on his arm, leading him to yell "Don't touch me!" and then hit her. Yuriko fell to the ground and Erika and Minako ran to her side.[10] When Rui went to France, Yuriko was glad to see Tsukushi unhappy. Her bubble was quickly burst when Tsukasa entered the room and spoke to Tsukushi. They could not hear what he told her.[11] Later, the school believed that Tsukushi and Tsukasa were dating. Grudgingly, Yuriko attempted to be nice to her.[12]

Fall term


Yuriko watches Tsukushi and Tsukasa in Canada

Minako: "Did you hear what they said?"
Yuriko: "I heard. I can't let that girl live. I won't let her get away with this."
— Yuriko after learning that Tsukushi borrowed money from Tsukasa[src]

Several days later, Yuriko found an old yearbook at her cousin's house which showed how Sakurako Sanjo use to look. She subsequently spread a rumor about Sakurako having plastic surgery around school.[1] A couple weeks later, Tsubaki Domyoji stormed through the school. Yuriko and her friends were disgusted that Tsukushi was unaware of Tsubaki's legendary status. They were then surprised to learn that Tsukushi was already acquainted with her.[13] In the basketball game determining whether Tsukushi and Rui would be expelled, Yuriko and her friends were cheerleaders for Tsukasa's side.[14] The match resulted in nothing since Tsukasa called it off at the last second.[15] A couple weeks later, Yuriko was annoyed when she learned Tsukushi was chosen to compete in Teen of Japan. Tsukushi treated the girls cordially, which irritated Yuriko further.[16]

The girls attended the contest together on Christmas Eve. Yuriko loudly commented "Look at Tsukushi! She looks like a freak!"[17] When Tsukushi passed the first round, Yuriko was incensed and had to be held back by Erika. Minako assured her that Tsukushi could not pass the next category.[18] During the second round, the three girls cheered as it seemed Tsukushi was losing. She, however, ended up becoming a finalist in the competition.[19] A couple days later, the girls were at a cafe together. Yuriko complained about not getting to see the F4 during winter break. They then overheard Tsukushi nearby speaking about borrowing money from Tsukasa and the proposed Canada trip with the F4. Yuriko was upset, declaring "I won't let her get away with this." The girls subsequently booked the same flight to Canada as the F4 and Tsukushi.[2]

When they landed in Vancouver, Sojiro Nishikado yelled at the girls to stop following them. Yuriko then lied and claimed "Tsukushi invited us!" The girls hit her with their suitcases when she tried to deny it. The next day, Yuriko watched Tsukasa teaching Tsukushi how to snowboard. That night, Tsukushi was looking for her friend. Yuriko told her that she saw her going outside.[20] An hour later, Rui splashed a drink in her face. Yuriko tried to play innocent.[21] After Tsukasa had gone out to find Tsukushi, Yuriko and her friends started to cry though they were mostly concerned about the two coming back as ghosts.[22] The next morning, the girls apologized to Tsukushi, who allowed them to stay at the house. They later went to Tsukushi's room, where Yuriko told "Too bad you didn't die."[23] That night, Shizuka came to the house. Yuriko wanted to see her but the door was locked.[24]

Later in January, Yuriko saw Tsukushi on the cover of Treasures with the popular model, Jun. She was extremely annoyed by it, telling her classmates "How'd a dog like her ever get that job?"[25] A few days later, she was talking to Erika about the red card that Tsukushi received, which was apparently not the F4's doing. Tsukushi then walked by with a haircut that made Yuriko roll on the floor with laughter.[26]


Physical appearance

Yuriko was noticeable for her unique hairstyle, particularly her bangs. Half of her bangs was teased up, which Tsukushi described as "horns." The rest of hair was usually kept long and straight. Being materialistic, Yuriko wore expensive name-brand clothing. She was also very fond of large, ostentatious jewelry.

Personality and traits

She was characterized as a jealous, greedy person. Her ultimate goal was to marry someone rich and considered their wealth to be more important than looks or personality. Yuriko put a lot of time into her appearance in order to attract men. She set her sights on the F4, mainly Tsukasa, though he did not care for her at all. For this reason, she strongly disliked Tsukushi whom she also considered inferior due to her financial status. Yuriko and her friends often bullied her, though they were sometimes semi-polite to her during certain periods.

Behind the scenes

Boys Over Flowers Wiki has 16 images related to Yuriko Asai.
See also: Category:Yuriko Asai portrayals

Saki Seto as Yuriko (yellow)



  1. 1.0 1.1 Chapter 32, Boys Over Flowers
  2. 2.0 2.1 Chapter 77, Boys Over Flowers
  3. 3.0 3.1 Chapter 5, Boys Over Flowers
  4. Chapter 6, Boys Over Flowers
  5. Chapter 9, Boys Over Flowers
  6. Chapter 11, Boys Over Flowers
  7. Chapter 12, Boys Over Flowers
  8. Chapter 13, Boys Over Flowers
  9. Chapter 14, Boys Over Flowers
  10. Chapter 15, Boys Over Flowers
  11. Chapter 21, Boys Over Flowers
  12. Chapter 23, Boys Over Flowers
  13. Chapter 46, Boys Over Flowers
  14. Chapter 48, Boys Over Flowers
  15. Chapter 49, Boys Over Flowers
  16. Chapter 66, Boys Over Flowers
  17. Chapter 68, Boys Over Flowers
  18. Chapter 69, Boys Over Flowers
  19. Chapter 70, Boys Over Flowers
  20. Chapter 78, Boys Over Flowers
  21. Chapter 79, Boys Over Flowers
  22. Chapter 80, Boys Over Flowers
  23. Chapter 81, Boys Over Flowers
  24. Chapter 83, Boys Over Flowers
  25. Chapter 87, Boys Over Flowers
  26. Chapter 96, Boys Over Flowers
  27. (Japanese)
  28. (Japanese)
  29. (Japanese)
  30. (Japanese)
  32. (Japanese)
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